About

Embark on the journey behind the creation of my brand, a fusion of cultures and a celebration of diversity.

Inspired by the vibrant hues and intricate patterns of South Indian textiles, I envisioned bringing this rich heritage into the Western fashion landscape.

My love for natural textiles, particularly cotton and silk, hand block printed, hand woven textiles with no chemical dyes, became the cornerstone of my designs, infusing them with a luxurious yet eco-friendly touch.

Driven by a passion for sustainable and reusable fashion, every piece in my collection is a testament to conscious style. By seamlessly blending the traditional with the contemporary, my brand aims to weave a narrative of cultural harmony and environmental responsibility.

Join me in this venture towards fashion that not only looks good but also feels good for our planet.

- Hemalatha Divakaran